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28 Iss: 1, pp.47 64 Stephen Graham Saunders, Mike Bendixen, Russell Abratt, (2007) "Banking patronage motives of the urban informal poor Journal of Services Marketing, Vol. 21 Iss: 1, pp.52 63 Gopal, R. (2000) Emergence of Retail Banking, 1st Ed. New Delhi, : New Age International. Kotler, P. And Armstrong, G. (2008) Principles of Marketing, 12th Edition, London, UK: Pearson Education. Mishra, R. And Prabhu, D. (2010) Introduction of Retail Banking in, 1st Edition, New Delhi, : Tata McGraw Hill. Mori, K. And Parikh, N. (2010) Retail Banking: The Basics, 4th Edition, Delhi, : Pearson. Pickton, D. And Masterson, R. (2010) Retail Banking: An Introduction, 1st Edition, London, UK: Sage Publications. Turban, E. (2009) Electronic Commerce, 4th Edition, London, UK: Pearson Education. Ward, H. And Smith, N.C. (2006) Corporate Social Responsibility at a Crossboards, 1st Ed. London: iied.
This positive trend will definitely fuel the growth n banking industry. To continue to realise the vast growth opportunities in the country, banks will have to effectively serve the retail banking segment. To meet the expectations and win the hearts of the customers, the banks should innovate by research developing a diverse range of retail products, needed by the customers and servicing them efficiently.
Housing prices have grown rapidly during. Deflation of asset value is a possibility in certain areas. Aggressive credit growth in retail has increased the requirement for measuring and managing this risk. These require extremely skilled workforce and highly evolved credit delivery and monitoring processes, so that the banking professionals can track the market perfectly. The.